Answeo Short Guide

9 Tips that Will Help You Carry Out Research

The Baby Steps Approach

1. Start by testing things out

If you’re only starting out with doing research in Answeo, charge your account with a small amount of credits to begin with and test your survey on a smaller group of respondents (around 20 people). This will allow you to catch any errors in the survey before you invest in carrying it out at full scale.

2. Increase the limit

After completing the first step, correct any errors that came up and test your survey on a wider audience. Charge your account with credits for another 50 respondents and increase the respondent limit accordingly in the survey settings.

3. Carry out your survey at full scale

Once you can see that your survey is working correctly and runs smoothly with a smaller group of respondents, charge your account once more and increase the survey respondent limit to the number of respondents you planned originally.

Selecting Your Target Audience

4. Don’t forget about screen out questions

If you need to specify the respondent profile for your survey, use screen out questions. The goal of these questions is to select respondents that match your survey. When creating a question, keep in mind that the respondent shouldn’t be able to tell which answers will approve them to take part in the survey and which ones will reject them. Well constructed screen out questions will ensure a high quality of responses - so think them through!

5. Take the matching respondents estimate with a grain of salt

You need to take into account that the number of matching respondents is actually the maximum possible audience for your survey - it’s the number of respondents registered on the platform and matching your survey respondent profile. In practice, the number of people willing to respond to your survey may be much smaller - not everyone will want to or be able to complete your survey.

6. Screen out questions may significantly thin out your target audience

This is another factor worth keeping in mind when planning a survey - with each screen out question the number of respondents matching the survey respondent profile will likely decrease. In order to better determine the capabilities of the panel, take note of the ratio of respondents who completed your survey to those rejected by the screen out questions (the number of screen outs) during the initial tests of your survey.

Last But Not Least

7. Remember that Answeo operates like a market

If the number of responses to your survey is significantly lower than the number of matching respondents, it may mean that the rate is set too low and increasing it would encourage additional respondents. This is why we advise considering the appropriate rate for your survey at the very beginning, before you post it. When determining the rate, take into accounts factors such as the average time needed to complete your survey and the salary level in the target audience country in order to make the offered rate sufficiently appealing.

8. Don’t add the same survey link more than once

If you post the same survey link multiple times, the same person will be able to respond to your survey more than once. There is one exception to this: you may add the same survey or link multiple times if each time your the set target audience is different (doesn’t overlap with any of the others).

9. Make use of the affiliation link

In order to reach respondents not yet registered with Answeo, use the affiliation link for your survey. You can post it on your blog, website, fanpage or social media. This will allow you to invite new people to register with Answeo and complete your survey.